National Trail popularity

Digging into the web site statistics, I am surprised at the web site traffic for the National Trails.ย  Is there an inverse correlation between my favourite trails and their popularity?

Screenshot 2017-12-12 09.25.34

You would expect the Pennine Way and South West Coast Path to lead the table, but why is the West Highland Way so low in the chart when it is easily the busiest path I have walked.